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Get your Course GuideThe Certificate IV in Marketing and Communication is your number one pathway to a graduate career in traditional and digital marketing. With access to some of the most cutting-edge communications theories, this course is ideal for anyone looking to work in marketing, social media, public relations, advertising, and copywriting.
Through the Certificate IV in Marketing and Communications, you will learn the fundamental skills necessary for work in the world of marketing. With this course you’ll gain the skills to provide support to internal stakeholders and the wider team to deliver marketing projects including communications plans, analysing consumer behaviour, developing content and executing marketing campaigns. By completing a Certificate IV in Marketing online you’ll develop the critical know-how you need to undertake regular analysis of consumer behaviour to stay ahead of new trends, use current industry tools and software, look for new opportunities to promote products or services, and support a wide range of marketing functions and processes, making you an indispensable asset in any business.
Upskill to become a confident Marketing Coordinator for your business and create limitless opportunities in your career in marketing with key transferable skills in implementing campaigns, building relationships to achieve stakeholder buy-in, and creating professional documentation to present ideas.
These skills will equip you for success in the field of marketing and communications. You will be ready to embark on work in corporate marketing departments, media, advertising, public relations, copywriting, and market research, or be able to take your own business to the next level with valuable insights and nuanced understandings of the contemporary marketing and communications landscape.
Plan your study around your work and life – not the other way around. With no scheduled classes or tutorials to attend, you can study at your own pace, and complete the Diploma in your own time. Start putting your learning into practice almost immediately, with workplace-based assessments, and course content designed for the modern workplace.
Partnering with our Learning Coaches for one-on-one support, we’ll guide you through the course and provide you with the keys to your own success.
Get started today and try us out risk-free for 30 days*.
TIMEFRAME
Part-Time: Approx. 10-12 months
Full-Time: Approx. 8 months
Generous 24-month enrolment period
PAYMENT OPTIONS
Flexible Plans: Starting from just $53/wk
Upfront Discount: Only $3695*
Save up to 10.6%** when you pay a $1495 upfront deposit
UNITS
Hand-selected: 12 Hand-selected Units
Content created in partnership with industry leaders
As a result of completing your online Certificate IV in Marketing and Communication, you’ll be able to confidently understand and apply the most appropriate marketing strategy for your projects. We’ve hand-selected these 12 units to align your skills with industry expectations.
| CODE | PROGRAM |
|---|---|
| BSBWRT411 | Write complex documents |
| BSBCMM411 | Make presentations |
| BSBCRT412 | Articulate, present and debate ideas |
| BSBMKG433 | Undertake marketing activities |
| BSBMKG435 | Analyse consumer behaviour |
| BSBMKG439 | Develop and apply knowledge of communications industry |
| BSBMKG437 | Create and optimise digital media |
| BSBMKG438 | Implement and monitor advertising production |
| BSBESB404 | Market new business ventures |
| BSBMKG441 | Develop public relations documents |
| BSBCRT413 | Collaborate in creative processes |
| BSBMKG434 | Promote products and services |
This means you can choose to study on a more intense time schedule, or just fit it around your lifestyle when you can.
The course can be completed in as little as 8 months with a full-time study load or in 10-12 months on a part-time study load, but we allow a generous 24-month standard course enrolment duration.
We provide engaging tutorials, industry-relevant assessments and work-ready learning outcomes.
Depending on your current skills and amount of experience you have, you may qualify for Recognition of Prior Learning and be eligible for course acceleration.
There are more options for career advancement available after securing a Certificate IV in Marketing and Communication. Many students that graduate choose to complete go onto complete further study such as:
In order to succeed in our online qualifications, our students are required to:
The required level of competency in English language, literacy and numeracy skills for Diploma and Certificate IV qualifications is ACSF Level 3. To ensure you have the ACSF skills necessary to commence study with us, you may be required to completed a language, literacy and numeracy test if English is not your first language and you do not hold any nationally recognised Australian qualifications.
Upon enrolment, all students will also be assessed over time by their learning coach for their language, literacy and numeracy skills. Where these levels fall below the requisite ACSF standard for the qualification, the coach will advise the student of the remedial options open to them. This may involve additional support or withdrawal of enrolment and refund of fees paid.
Please refer to the relevant CAL Policies and the Student Handbook for full details of the entry-level requirements procedure.
You will need regular access to a laptop or desktop computer with the following:
You will also need regular access to a laptop, desktop computer or device with an adequate camera to undertake video calls for assessments as required. Typically, we recommend using a laptop or desktop computer with the latest version of Chrome. Please check to ensure your device/s align with the system requirements for our major services:
If you have extensive experience in the industry with a high level of knowledge, competency and ability, you may be eligible for RPL.
This process may enable you to get unit credits for competencies you’ve already demonstrated so you can fast-track your qualification.
Learn more about Recognition of Prior Learning here or contact us to see what you might qualify for.
At The College for Adult Learning, we understand that not all students are in a position to pay for their studies upfront. For this reason we offer flexible weekly or monthly payment plans that can suit any lifestyle or budget.
| Payment Plan | Payment Amount | Payment Plan Length | Total Amount Paid |
|---|---|---|---|
| Discounted Upfront Fee* | $1495 + $129.41/mo | Upfront Deposit + 17 Months | $3695 |
| 52 x Weekly Payments | $78 | 52 Weeks | $4056 |
| 26 x Fortnightly Payments | $155 | 52 Weeks | $4030 |
| 12 x Monthly Payments | $335 | 12 Months | $4020 |
| 78 x Weekly Payments | $53 | 78 Weeks | $4134 |
| 39 x Fortnightly Payments | $106 | 78 Weeks | $4134 |
| 18 x Monthly Payments | $229 | 18 Months | $4122 |
*Please note: The College for Adult Learning’s obligations as an RTO include taking actions to protect your fees. These protections exist to ensure that you can enrol with confidence. The principal protection which is provided to you is a pre-paid fee limit; CAL will never require you to pay more than $1,500 in advance and will never allow your advance payment balance to rise above $1,500.
The Certificate IV in Marketing & Communications is your pathway to a career in traditional and digital marketing. You will learn about customer insights, social media strategy, audience profiling, and multimedia communication, and how to apply these in the workplace.
You can study marketing and communications courses online, and this option is best suited to working professionals. Studying marketing online means no compulsory classes and the freedom to study on your terms, completely self-paced. Students can fit online study around a busy lifestyle of work and personal commitments. Make your way through the units with clear tutorials, supporting content, as well as activities and quizzes to test and strengthen your learning along the way.
The Real Outcomes Guarantee is part of our ongoing work to support you as you take the next step in your career. Our team, assessments and feedback are all focused on helping you in your career, not just passing your course.
Our Learning Coaches are industry veterans and supportive mentors who will help you complete your studies. Their assessment feedback is designed to reflect on-the-job and industry expectations, giving you more than just a competent result.
As you complete your studies, our Career Coach and Career Success Package are available to you, providing complimentary resume and cover letter feedback, complimentary 30-minute consultations and access to a suite of career management topics, tools and resources to help you achieve your goals.
Investing in yourself is the greatest investment you can make. The key to a higher paying, respected position is a recognised qualification like the Certificate IV in Marketing and Communication online.
With a strong foundation in Marketing and Communications, the most common career pathways are:
*source payscale.com
Marketing and communications has never been more relevant than it is today. Organisations are becoming increasingly aware of the importance of brand, social media presence, and understanding their target audience. These have a direct impact on sales, growth, customer relations, and product delivery. The Certificate IV in Marketing & Communications is one of the best ways you can kickstart your involvement in this arena.
Show employers that you are committed to your future in marketing and learn the creative, analytical, and organisational skills you will need to flourish. Graduates of the Certificate IV are known for their adaptability, insight, and effectiveness in delivering high-quality marketing strategies.
This course is designed to give you the foundation skills needed to start a career in marketing and communications within a business of any size. You’ll gain key marketing and communications skills to develop marketing research, consumer reports and briefs that will guide marketing activities to increase business brand awareness and drive ROI.
By completing this certificate you will be able to:
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By applying to enrol, you will be contacted by a Learning Consultant and receive emails with information about our courses and career paths. You can unsubscribe at any time and we will never sell or give away your information.
By enquiring, you will be contacted by a Learning Consultant and receive emails with information about our courses and career paths. You can unsubscribe at any time and we will never sell or give away your information.
